An ability to design innovative and appealing creative and turn it into interactive design and layouts, one who can incorporate a visual and brand identity into the creative that people will like and want to see more and use it more often.
An ability to create innovative and original creative that would interest and excite the magazine’s readers.
Versatility in creative.
Ability to filter the visual cacophony i.e. the ability to make written language visually appealing along with being legible. Retouching and image editing.
Adherence of the information on creative is the right length and other parameters.
Creating creative that are user-friendly, effective and appealing.
Maintaining awareness of current creative trends and influences.
Keeping up to date with recent technological and software development and timely informs the management about the same.